首因效益(primacy effect




是心理學家洛欽斯(A.S.Lochins)提出一個重要概念,意思是人們對一個人、品牌、事物或事件的第一印象會對後續的評價產生顯著影響。



An important concept introduced by psychologist A.S. Lochins, suggests that people's initial impressions of a person, brand, object, or event have a strong impact on how they perceive and evaluate them afterward.




Branding & design

Digital strategy

Copywriting & Storytelling

about this project

This project was particularly exciting because the client gave us a carte blanche. Do what you want to attract a new audience.

FINAL SALE

-70%

Entire Winter Collection

Available until March 5th, 2018
SHOP NOW

Contact Us

Contact Us